We didn’t start LUVHANDLZ because we woke up one day and thought, “Let’s create the next big fitness brand.” We started it because we were in the gym like normal… and we noticed something gross. Cable attachments were nasty. Like… public-use, mystery-sweat, seen-too-much nasty. And the worst part? Everyone just accepted it. So we looked at each other and basically said, “Why is this still the best option?” That was the moment LUVHANDLZ became an idea — not as a business, but as a problem that needed fixing. At first,...
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